Online reviews started making an appearance 20 years ago, and now they one of the biggest factors people consider in purchasing a product or service, medical services included. One study found that 86% of consumers read reviews for local businesses (including 95% of people aged 18-34) Anyone can go online and run a search to find reviews from multiple sites about institutions and providers. ...

Online ratings and feedback have become a driving force in business. Our eyes go straight to the star ratings when we make an online purchase. A majority of consumers read reviews and choose where to spend their money based on other consumers' experience. For healthcare, [70% of people say reviews are crucial to selecting a ...